What We Did:
We secretly launched the Pays to Read contest to reward $10,000 to the first individual to read their policy from start to finish. We added text to Tin Leg’s policy documentation that offered a reward to anyone still reading.
Donelan Andrews, a teacher from Georgia, was the first customer to contact us, just 23 hours after the contest launched. As the Pays to Read winner, we rewarded Donelan with the $10,000 grand prize.
The purpose of Pays to Read is to emphasize the importance of reading policy documents, so Squaremouth has also donated $10,000 to Reading Is Fundamental, a children’s literacy charity based in Washington DC.
Donelan’s dedication to reading and teaching inspired us to make additional donations. We donated $5,000 to each of the schools Donelan teaches at, Upson-Lee High School and Lamar County High School. The money will be used to contribute to each of the school’s work-based learning programs and to buy new textbooks for each of the schools.
Why We Did It:
We understand most customers don’t actually read contracts or documentation when buying something, but we know the importance of doing so. We created the top-secret Pays to Read campaign in an effort to highlight the importance of reading policy documentation from start to finish.
Our number one goal as a company is saving our customers money. We never want a customer to spend more than they need to on a policy, or to pay for a policy if we know they’re concerned about something that can’t be covered.
Over the past 16 years, we’ve learned that many travelers buy travel insurance and just assume they’re covered if anything goes wrong, without actually reading the details of their policy. However, this often leads to claims for losses that are not covered. This lack of understanding is one of the biggest reasons travel insurance claims are denied.
“We want all of our customers to buy the cheapest product that provides the coverage they need without paying for extra benefits. Our customers can cancel and get a full refund should they find anything they don’t like in the policy.”