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FSR Ventures Expands Travel Expertise with New Clients – PR Firm Wins Squaremouth Account

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Cape Coral, FL  October 19, 2007 — FSR Ventures announced today the expansion of its travel and tourism division by being selected by Squaremouth and TourTech Systems as its public relations firm. Squaremouth is the leading online travel insurance comparison site and TourTech Systems is a 30-year travel technology company specializing in software for the tour operator industry.

FSR Ventures will conduct proactive media relations, provide strategic counsel, prepare media messaging, and other public relations services for both Squaremouth and TourTech Systems. Squaremouth’s PR efforts will focus on the travel agent community and consumer travelers, whereas TourTech Systems’ outreach will concentrate on travel suppliers.

As a public relations firm that specializes in the travel and tourism industry, FSR Ventures’ President & CEO Jennifer Thomas says adding veteran travel industry partners to the company’s roster is a great achievement as both are experienced in using technology to enhance the travel industry.

“TourTech Systems and Squaremouth are technology leaders in the travel industry by providing travel companies the opportunity to enhance their product offerings,” Thomas explains. “On the consumer side, both companies are using technology to make the travel planning process more accessible and easier.”

Travel and tourism expertise includes Thomas as a columnist for a travel trade magazine titled ASTA Network magazine, PR work for American Express travel agency MacNair Travel Management, Tropical Latitudes Travel, Sapira, World Wide Cruises, the American Society for Travel Agents (ASTA), ASTA’s Delaware Chapter, the Marian Koshland Science Museum, Magic of Romance, SATSair, Michael MacNair (author of travel management book, Smooth Landings), Alexandria Chamber of Commerce, City of Alexandria and more.

About FSR Ventures:
FSR Ventures, headquartered in Cape Coral, Florida with an office in the Washington, DC area, is a public relations and marketing communications firm specializing in the travel and tourism, beauty, home décor, parenting and fashion industries. Founded in 2002 by award-winning public relations practitioner Jennifer Thomas, APR, FSR takes its corporate communications experience and industry expertise and creates strategic programs with a strong business-centric focus. Showcasing FSR Ventures travel and tourism expertise, Jennifer is a featured columnist for an international travel industry magazine. From company and product launches to proactive media relations and media training, FSR Ventures help clients gain a solid business edge in its communications and marketing outreach efforts. For more information, visit

About Squaremouth:
Founded in 2001, Squaremouth helps travelers easily and instantly compare all the major travel insurance plans. To ensure customer satisfaction, all carriers are handpicked based on an internal rating system and also ratings from insurance industry watchdog AM Best. Only companies that meet Squaremouth’s strict requirements make it into the system. Along with its unique research capabilities and zero complaint guarantee, the site provides instant quotes, immediate purchase and instant confirmation. Visit for more information.

Squaremouth’s travel agency partner program:

Squaremouth is a leading online travel insurance comparison site with a travel agency partner program which extends commission and other benefits. Squaremouth’s CEO Chris Harvey says by using to review available travel policies at-a-glance, travel agents have an opportunity to capture part of the growing travel insurance marketplace.

More than 17 million travel insurance policies are sold each year, according to the United States Travel Insurance Association (UStiA). In 2005, American travel insurance sales topped $1 billion.

Travel insurance is still one product that provides travel agencies an opportunity to increase its revenue stream. “Squaremouth pays travel agents up to 20 percent commission on its travel insurance products from all of the leading third party travel insurance providers,” Harvey states. “When policies typically cost between 4 percent and 7 percent of the trip price, commission adds up quickly.”

“Using Squaremouth has helped me boost our agency travel insurance sales,” according to Rudy Consoni, Resort Rentals. “I credit the increase to the site’s ease of use and being able to prioritize what factors in the policy are most important to my client.”

Just as online airline comparison sites, such as Expedia, give clients a tool to view a vast amount of ticket prices and available flights at a glance, clients who visit can instantly and easily obtain quotes from hundreds of travel insurance products by answering a few simple questions.

“Squaremouth’s technology only shows clients travel insurance products that they are eligible to purchase, hence simplifying the process,”

Harvey says. “Travel insurance policies can be complex. We allow customers and our partners to compare plans side-by-side as well as provide a sort function displaying the products that meet the traveler’s needs the most.”

Travel agents can personalize travel insurance quotes for clients,

Harvey says. “And, for agencies that have relationships with certain third party travel insurance companies, they can customize Squaremouth to have their preferred suppliers’ quotes to come up first and can even remove other companies from appearing in the comparison chart,” he adds.

“Since using Squaremouth to compare travel insurance policies and prices, I have saved time in searching through the variety of offerings,” Resort Rental’s Consoni says. “I am confident that I am offering our clients the best travel insurance policy that meets their needs.”

One way travel agents save time is by saving quotes they provide to clients,

Harvey says. At any time, the agent can instantly access all previous quotes and resend to clients without having to re-enter all of the details.

Committed to the highest level of customer service, Squaremouth offers a “zero complaint” guarantee. The travel comparison site only lists travel insurance carriers that have had no complaints from Squaremouth’s customers.

“If we receive a complaint about an insurance carrier from any of our clients that we cannot resolve to our satisfaction, we will remove that carrier from our site and no longer sell their products,”

Harvey says. “Travelers can rest assured that every plan we carry is from a company that looks after our clients when it matters most.”

To learn more about Squaremouth and its travel agent partner program please contact:

Chris Harvey
charvey @
Toll Free (800) 240-0369
Direct Line (727) 490-5802

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