Squaremouth’s message is loud and clear: read the fine print.
The travel insurance comparison site recently launched a secret campaign, hiding language in its policy documentation stating that the first person to read it would receive $10,000.
The last page of documentation from Tin Leg, Squaremouth’s insurance product, contained this sentence: “If you’ve read this far, then you are one of the very few Tin Leg customers to review all of their policy documentation.”
The contest, “Pays to Read,” launched Feb. 11. Squaremouth planned for it to last the entire year, but a consumer economics teacher from Georgia, Donelan Andrews, found the hidden text in just 23 hours.
In a statement, Andrews said she reads every contract she signs. The practice paid off, as she won $10,000 and Squaremouth made additional donations. The company donated $10,000 to children’s literacy charity Reading Is Fundamental and $5,000 each to the two high schools where Andrews teaches, Upson-Lee High School and Lamar County Tech School.
“We launched the Pays to Read contest to remind people to read their policy summary so they can ensure they are getting the policy they want, or cancel their policy for a full refund,” Squaremouth CEO Chris Harvey said in a statement.
Read the full Travel Weekly article online here: https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Travel-insurance-customer-rewarded-for-reading-the-fine-print