WHAT WE DID
Squaremouth is thanking the 12 customers who purchased travel insurance policies on April 12, 2020, the worst day in our company’s 19-year history.
In March 2020, nearly every traveler worldwide found themselves impacted by the Covid-19 pandemic, and subsequent border closures, quarantine requirements, and health concerns. By April, the travel industry had reached a near-complete standstill.
At a time when no one was traveling, travel insurance certainly wasn’t top of mind. We wanted to learn more about these 12 people. Who were there? Where were they planning to go? And we wanted to thank them for trusting us with their business.
We were able to track down all 12 customers from all over the country, and as far as Brazil. Their initial skepticism subsided, and we spoke with each of them to learn about their travels, their families, their jobs, and how they were impacted by the pandemic.
We explained how their business helped us keep our company morale high when sales were low. And on April 12, 2022 – the two-year anniversary of our lowest sales day – we sent them each $1,200 as a thank you.
Who We Are
Squaremouth is a travel insurance comparison company that helps customers instantly search, compare, and buy travel insurance policies online.
Squaremouth prioritizes reputation over profits, with a core goal of helping every customer find the coverage they need for the lowest possible price. Founded in 2003, Squaremouth.com has helped more than 2 million travelers find the best travel insurance policy for their trip.
WHY WE DID IT
Like most companies in the travel industry, the initial impact of the Covid-19 pandemic on our business was dire. For the majority of 2020 and the first half of 2021, we survived on reserves.
Despite the decline, we knew both our customers, and our staff had never needed us more.
We knew travel would rebound eventually, and with it, the need for travel insurance. We believed the only way for us to serve our current customers, and prepare for the future of travel, was with our entire team.
In March 2020, we made a pledge to our employees that we would remain fully staffed – with no layoffs or pay cuts. We understood that our employees, too, were navigating this new world, and we wanted them to know their salary wasn’t on the chopping block.
What we didn’t know was how bad the situation would get, or how long it would go on.
Together, our entire team watched our sales dwindle by over 90%, bottoming out at 12 sales on April 12, 2020.
Over the past two years, our company has come together to create innovative ways to help our customers throughout the pandemic. Just as we appreciate our employees who stuck with us, we appreciate our customers who purchased from us. They didn’t know it at the time, but their business helped keep company morale high.
Now, two years later, travelers have regained their confidence, and our industry has rebounded. On the two-year anniversary of this date, we thanked those 12 customers who were there for us amid the most uncertain times.
“I have to admit, I was teary eyed while hearing about the Squaremouth Pays Back campaign. Such a cool thing – and truly made my heart smile! Knowing that I work with extremely kind and forward thinking humans is the best perk of this job! Thank you for keeping us afloat.”Macy McNaughton
Office Manager at Squaremouth