Travel Insurance Trends & Statistics
Real-time trends and statistics that are shaping today’s travel landscape.
All Trend Reports
State of the Industry Reports:
About Our Data
Squaremouth is the nation's leading travel insurance marketplace, with more than 4.5 million insured customers over 20+ years. Our live data analytics reveal actual traveler behavior drawn from thousands of real travel insurance purchases, not surveys or estimates.
All data and visuals on this page are available for media use. Please credit Squaremouth.com when citing.
Data Source: Squaremouth sales database
Update Cadence: Daily (Last updated: May 8, 2026)
Media: If you need travel data for an upcoming story, any of the reports on this page can be customized upon request. Please contact us at media@squaremouth.com.
Sales Trend Data:
Squaremouth’s Sales Trend Data shows a real-time view of traveler behavior, including how much they are spending on travel insurance, how much they are spending on their trips, and how long they are traveling for.
Sales Data
Average premium: $308.59Average trip cost: $7,712.05
Average trip length: 15 Days
Squaremouth Analytics studies data from thousands of travel insurance policy sales to highlight the most notable industry trends. We analyze data on a daily basis to identify real-time shifts in traveler behavior and to reveal the most common traveler concerns in the current travel landscape.
Steven Benna, Senior Marketing Manager and Lead Data Analyst at Squaremouth
Destination Data:
Squaremouth’s Destination Data shows a real-time view of where travelers are heading based on recent sales. We break this down by domestic vs. international travel, and by the most popular destinations overall.
Domestic vs. International
Apr 8, 2026-May 8, 2026| Destination | % of Sales | Average Trip Cost |
|---|---|---|
| Domestic | 13.95% | $5,758.04 |
| International | 86.05% | $7,972.65 |
Source: Squaremouth.com
Top 10 Destinations
Apr 8, 2026-May 8, 2026| Destination Country | % of Sales | Average Trip Cost |
|---|---|---|
| United States | 27.89% | $5,758.04 |
| Italy | 8.01% | $9,089.81 |
| United Kingdom | 5.86% | $8,215.53 |
| Mexico | 5.25% | $4,968.95 |
| France | 4.17% | $8,306.50 |
| Canada | 3.94% | $7,073.53 |
| Spain | 3.85% | $8,176.22 |
| Bahamas | 3.38% | $3,844.19 |
| Japan | 3.20% | $8,578.45 |
| Portugal | 2.57% | $6,844.69 |
Source: Squaremouth.com
Traveler Age Data:
Squaremouth’s Traveler Age Data shows a detailed breakdown of travelers based on their generation, detailing the market share of travelers in each age group and how much the average traveler in a select age group spends on their trips.
Traveler Share by Generation
Apr 8, 2026-May 8, 2026| Generations | % of Sales | Average Trip Cost / Traveler |
|---|---|---|
| Gen Alpha (born 2013 or later) | 6.62% | $2,512.99 |
| Gen Z (born 1997 through 2012) | 13.52% | $2,936.28 |
| Millennial (born 1981 through 1996) | 15.82% | $3,077.88 |
| Gen X (born 1965 through 1980) | 25.59% | $3,679.53 |
| Baby Boomers (born 1946 - 1964) | 35.61% | $4,751.52 |
| Silent (born 1945 or before) | 2.84% | $4,756.49 |
Source: Squaremouth.com
Search Trend Data:
Squaremouth’s Search Trend Data breaks down what travelers are looking for when buying travel insurance policies. This is broken into two parts. The first provides a comparison of how many policies are purchased with Trip Cancellation vs. without Trip Cancellation. The second provides a detailed overview of the most popular travel insurance benefits by traveler search interest.
Cancellation vs Non-Cancellation
Apr 8, 2026-May 8, 2026| Policy Type | % of Sales | Average Premium | Average Trip Length |
|---|---|---|---|
| Cancellation | 62.10% | $460.19 | 13 Days |
| Non-Cancellation | 37.90% | $85.75 | 16 Days |
Source: Squaremouth.com
Top Quote Filter Usage
Apr 8, 2026-May 8, 2026| Filter Name | % of All Searches | % of All Policies |
|---|---|---|
| Emergency Medical | 32.92% | 22.20% |
| Medical Evacuation | 27.77% | 20.63% |
| Primary Medical | 18.23% | 12.98% |
| Trip Interruption | 16.32% | 8.26% |
| Pre-existing Medical | 13.95% | 7.12% |
| Cancel For Medical | 11.29% | 6.29% |
| Cancel For Any Reason | 10.78% | 5.64% |
| Cruise | 8.63% | 6.79% |
| Medical Deductible | 8.25% | 4.18% |
| Travel Delay | 8.22% | 4.83% |
Source: Squaremouth.com
Customer Buying Trends:
Squaremouth’s Customer Buying Trends shows which travel insurance policies and providers are selected the most frequently.
Top-Selling Providers
Apr 8, 2026-May 8, 2026- Tin Leg
- IMG
- Travel Insured International
- Seven Corners
- Generali Global Assistance
- WorldTrips
- Travelex Insurance Services
- Berkshire Hathaway Travel Protection
- Aegis
- Trawick International
Top-Selling Policies
Apr 8, 2026-May 8, 2026- Tin Leg - Gold
- IMG - iTravelInsured Choice
- Travel Insured International - FlexiPAX
- Seven Corners - Trip Protection Choice
- Generali Global Assistance - Standard
- Tin Leg - AD&D
- Tin Leg - Luxury
- Tin Leg - Standard
- Travelex Insurance Services - Ultimate
- Berkshire Hathaway Travel Protection - ExactCare Value
Available Topic Experts
Squaremouth's topic experts are on hand to answer your questions. Contact a member of our team for immediate media inquiries about Squaremouth Analytics, or to schedule an interview. We are available from 8am to 4pm ET, Monday through Friday.
