Our Editorial Process

Editorial Integrity

Squaremouth’s editorial process is rooted in the same values that guide our company. For over 20 years, we have fostered a collaborative environment grounded in transparency and teamwork, dedicated to helping travelers make confident, informed choices.

To support this mission, all Squaremouth employees complete in-depth travel insurance training as part of their onboarding and learn our core values, which include:

• Customer Service is Everyone's Job
• We Downsell to Save Customers Money
• We Stand Behind Every Policy We Sell

We put ourselves in our customers' shoes, and never aim to upsell them. Our main focus is providing our customers with the best coverage at the most affordable prices.

Writers & Contributors

Our core team consists of in-house writers and editors with years of experience and subject matter expertise. All content on our website that relates to purchase decisions or product selection is written internally in collaboration with our product team.

Our collaborative structure allows us to combine and leverage departmental expertise and gives our in-house writers and editors direct access to members of our customer service, product, and claims departments, enabling them to:

• Stay informed about our customers' needs
  • Our writers and editors stay connected to what is most important to our customers by collaborating with team members who speak to them directly.
• Stay informed on product changes and plan updates
  • Our writers receive real-time updates regarding important information on coverage changes, new policy releases, and pricing changes.
• Learn from common claims scenarios
  • Collaboration with our claims team helps inform our writers on common issues that travelers face, so we can preemptively help our customers find adequate protection.

Additionally, our in-house team is supported by several freelance writers selected for their direct experience in the travel and insurance industries. Any content produced by freelance contributors is thoroughly reviewed and edited for accuracy by our in-house editor before publishing. This content is also found only in our travel advice section in the form of informational guides. We never allow freelance contributors to weigh in on coverage recommendations or influence purchase decisions.

Customer Experience

The customer is at the forefront of everything we do at Squaremouth. This goes beyond offering a seamless and easy website experience. It's also about:

• Ensuring our customers feel informed, supported, and confident in their decisions every step of the way
• Making our website accessible, easy, and friendly to navigate for all visitors
• Using our content, articles, and data insights to break down complex travel insurance topics into digestible pieces so our visitors leave informed and empowered

All of this goes back to our core value of 'Customer Service is Everyone's Job'.

Product Standards

We have a dedicated internal product team that continuously vets and reviews the products found on our platform to ensure we offer unbiased, reputable, and trustworthy products to our customers.

Before even being featured on Squaremouth, months of research and vetting procedures are done to ensure that we only offer the strongest products to our customers.

This means that all products and providers on our site:

• Are backed by reputable underwriters that can make good on their promises to consumers.
• Genuinely represent a value add to our consumers versus other plans and providers already on our site.
• Have customer-facing operations that are up to par with our expectations of how customers will be assisted when it comes time to file a claim.
• Have pricing that is fair and in line with the rest of the market and the benefits offered.
• Have robust security in place for handling sensitive customer data.

Data Transparency

As a travel insurance marketplace, we have access to strong and reliable internal quotes and sales data. After this data has been ethically anonymized, it provides us a window into data trends as they relate to traveler demographics, destinations, coverage types, plan pricing, and more.

As a steward of this data, we aim to educate and inform travelers worldwide. Our goal is to use our position to transparently offer insight into new and ongoing travel insurance trends as a means to help our visitors, readers, and customers be better prepared to travel.