Trend Reports and Data Articles Archives

Why Are Americans Still Traveling Despite Rising Costs? New Data Points to Friends and Family

St. Petersburg, FL – October 22, 2026 — Even as travel costs hit record highs this year, Americans aren’t backing away from their trips. Squaremouth’s Q3 2026 data shows insured trips up 12.9% year over year, with an average trip costing more than $7,400. But what’s driving travelers to keep spending? After surveying over 3,000 […]

Retired Couples Spend 50% More Per Trip Than Younger Travelers: The Growing SKI (Spending the Kids’ Inheritance) Trend

The travel trend known as “SKI,” which stands for “Spending the Kids’ Inheritance,” is growing in popularity among retirees. Described anecdotally as a mindset shift, the SKI trend prioritizes spending your money sooner on things like travel and experiences over saving for the future. Squaremouth, a leading travel insurance comparison site, examined its sales data […]

Solo Travelers Are Choosing Unique Destinations Over Beaches, New Data Reveals

St. Petersburg, FL – September 22, 2026 — According to booking data from Squaremouth, the nation’s largest travel insurance marketplace, while beach destinations remain popular among families and couples, solo travelers are seeking more culture-rich and adventure-heavy experiences when they vacation. Top Destinations By Traveler Type Rank Solo Couples Families 1 Italy Italy United States […]

Gen Z Are the Most Skeptical of AI-Powered Travel Planning, New Data Shows

St. Petersburg, FL – September 15, 2026 — As artificial intelligence (AI) adoption continues to grow rapidly, new survey data from leading travel insurance marketplace Squaremouth reveals four surprising trends when it comes to AI and travel planning. 1. AI Usage For Trip Planning Has Doubled Year Over Year In 2025, the share of travelers […]

The Summer Travel Season Is Over. Here’s What Record-High Prices Actually Did To Bookings

St. Petersburg, FL – August 25, 2026 — As peak summer travel season winds down, new data confirms that record-high trip costs never slowed down bookings. Squaremouth surveyed more than 7,600 customers last month and found that travel costs rose to the level that travelers flagged as their limit, but bookings kept climbing. Where Travelers […]

Solar Eclipse Drives 70% Spike in Travel to Spain. Here’s What Travelers Should Know Before They Go

St. Petersburg, FL – July 21, 2026 — For the first time in 120 years, a total solar eclipse will be visible from mainland Spain on August 12. Data from Squaremouth, the nation’s largest travel insurance marketplace, shows a 70% increase in insured trips to Spain in August, as travelers flock to the country for […]

2,700 Customer Calls Reveal Why Travelers Are Buying Cancel For Any Reason Insurance

St. Petersburg, FL – June 30, 2026 — Over the past three months, Squaremouth, the nation’s largest travel insurance marketplace, has fielded more than 2,700 calls about Cancel For Any Reason (CFAR) coverage, accounting for just over a quarter of all customer service interactions. This high volume comes as no surprise. Squaremouth’s Q1 2026 Travel […]

With Summer Trip Costs Reaching $9,668, Experts Share 5 Travel Insurance Mistakes That Could Cost Travelers the Most

St. Petersburg, FL – June 25, 2026 — According to Squaremouth, the nation’s leading travel insurance marketplace, average summer trip costs have climbed to $9,668 in 2026, a 24% increase compared to last summer. With an increasingly unpredictable summer travel season underway, fueled by rising airfares, virus outbreaks, and ongoing geopolitical tensions, travelers are looking […]

Summer 2026 Travel Outlook: Where Americans Are Going, What They’re Spending, and How They’re Protecting Themselves

St. Petersburg, FL – May 29, 2026 — As summer approaches, new trends are emerging among American travelers, according to Squaremouth, the leading travel insurance comparison site. Where Travelers Are Headed: Among insured travelers, international travel dominates the charts. The top ten most-insured destinations for June and July 2026 are: Notable Destination Shifts: What Travelers […]

Americans Are Rethinking Spring 2026 European Travel – Here’s Where They’re Going Instead

St. Petersburg, FL – April 10, 2026 — Historically, April marks the start of the European travel season for many Americans. However, Squaremouth, the nation’s largest travel insurance marketplace, is seeing a different picture emerge this spring. According to Squaremouth’s data, Americans are reconsidering where they’re traveling to, spending more than normal traveling within the […]