Travel Insurance Trends & Statistics
Real-time trends and statistics that are shaping today’s travel landscape.
All Trend Reports
State of the Industry Reports:
About Our Data
Squaremouth is the nation's leading travel insurance marketplace, with more than 4.6 million insured customers over 20+ years. Our live data analytics reveal actual traveler behavior drawn from thousands of real travel insurance purchases, not surveys or estimates.
All data and visuals on this page are available for media use. Please credit Squaremouth.com when citing.
Data Source: Squaremouth sales database
Update Cadence: Daily (Last updated: August 9, 2026)
Media: If you need travel data for an upcoming story, any of the reports on this page can be customized upon request. Please contact us at media@squaremouth.com.
Traveler Spending Habits
Squaremouth analyzes trip cost data from every policy sold on our platform, giving insight into what travelers are actually spending on trips and coverage.
Average Trip & Travel Insurance Costs
Jul 10, 2026-Aug 9, 2026| Metric | Amount | Change Over Last 30 Days |
|---|---|---|
| Average Trip Cost | $7,348 | -2.0% |
| Average Travel Insurance Cost | $461 | -0.8% |
| % of Total Trip Cost | 6.3% | +1.3% |
Data reflects actual comprehensive travel insurance policy sales on Squaremouth.com
Most Popular Destinations
An in-depth look at where travelers are heading and how much they’re spending to get there. Trip costs reflect the traveler’s declared trip value at the time of purchase.
Top Travel Destinations
Jul 10, 2026-Aug 9, 2026| Destination | Rank | Change Over Last 30 Days | Avg. Trip Cost | Avg. Trip Length (Days) |
|---|---|---|---|---|
| United States | 1 | - | $5,210 | 9 |
| Italy | 2 | +1 | $8,574 | 15 |
| Mexico | 3 | -1 | $3,847 | 8 |
| United Kingdom | 4 | - | $7,619 | 16 |
| Bahamas | 5 | +1 | $3,922 | 7 |
| Spain | 6 | +2 | $7,630 | 16 |
| Canada | 7 | -2 | $5,494 | 10 |
| France | 8 | -1 | $8,237 | 15 |
| Greece | 9 | +1 | $8,564 | 14 |
| Japan | 10 | -1 | $9,961 | 17 |
Data reflects actual travel insurance policy sales on Squaremouth.com
Domestic vs. International Travel Breakdown
Destination Details
Domestic denotes a trip that is entirely within the United States.
International denotes a trip that takes place in any country outside the United States.
Domestic vs. International Travel
Jul 10, 2026-Aug 9, 2026| Destination | % of Trips | Change Over Last 30 Days | Avg. Trip Cost | Avg. Trip Length (Days) |
|---|---|---|---|---|
| Domestic | 13.7% | -3.6% | $5,210 | 9 |
| International | 86.3% | +0.6% | $7,689 | 14 |
Data reflects actual travel insurance policy sales on Squaremouth.com
Top Traveler Concerns
Data ranking the most common concerns for travelers, reflecting what coverages travelers are actively searching for when quoting travel insurance.
How to read this data: Search share reflects the percentage of travel insurance quotes in which a traveler selected a given coverage filter. Since travelers can apply multiple filters at once, the figures are not mutually exclusive.
Traveler Concerns
Jul 10, 2026-Aug 9, 2026| Coverage | Search Share | Change Over Last 30 Days |
|---|---|---|
| Emergency Medical | 31.9% | -1.5% |
| Medical Evacuation | 25.8% | -4.4% |
| Primary Medical | 16.9% | -1.5% |
| Trip Interruption | 14.1% | +4.1% |
| Pre-existing Medical | 13.8% | -1.1% |
| Cancel For Medical | 9.8% | +4.5% |
| Medical Deductible | 8.1% | +1.1% |
| Cruise | 7.7% | -0.5% |
| Cancel For Any Reason | 7.5% | -11.3% |
| Hurricane & Weather | 7.0% | +7.2% |
Data reflects actual travel insurance filter usage on Squaremouth.com
Traveler Demographics
A detailed generational breakdown of traveler behaviors when purchasing travel insurance. Data reflects the age of the primary policyholder at the time of purchase.
Generation Definitions
Gen Alpha: Born after 2013
Gen Z: Born between 1997 and 2012
Millennial: Born between 1981 and 1996
Gen X: Born between 1965 and 1980
Baby Boomer: Born between 1946 and 1964
Silent: Born before 1946
Travel Insurance Buyers by Generation
Jul 10, 2026-Aug 9, 2026| Generation | % of Trips | Change Over Last 30 Days | Avg. Trip Cost | Avg. Trip Length (Days) | Avg. Lead Time (Days) |
|---|---|---|---|---|---|
| Gen Alpha | 7.2% | -6.5% | $1,940 | 11 | 70 |
| Gen Z | 12.5% | -13.5% | $2,644 | 11 | 58 |
| Millennial | 16.0% | +1.1% | $2,954 | 11 | 72 |
| Gen X | 25.6% | -0.3% | $3,509 | 12 | 86 |
| Baby Boomers | 36.1% | +7.1% | $4,755 | 14 | 121 |
| Silent | 2.6% | -1.7% | $4,599 | 15 | 112 |
Data reflects actual travel insurance policy sales on Squaremouth.com
Travel Insurance Sales by Policy Type
Exploring how traveler behavior differs between the two main types of travel insurance plans: comprehensive and travel medical.
Plan Type Definitions
Comprehensive: Designed to protect your entire trip, including your trip cost, medical emergencies, delays, luggage, and more
Travel Medical: Built primarily to cover medical emergencies, plus benefits for delays, luggage, and more. Does not protect your trip cost
Comprehensive vs. Travel Medical Plans
Jul 10, 2026-Aug 9, 2026| Plan Type | % of Trips | Change Over Last 30 Days | Avg. Premium | Avg. Trip Length (Days) | Avg. Lead Time (Days) |
|---|---|---|---|---|---|
| Comprehensive | 58.4% | +2.5% | $461 | 13 | 93 |
| Travel Medical | 41.6% | -3.3% | $88 | 17 | 32 |
Data reflects actual travel insurance policy sales on Squaremouth.com
Media Inquiries: For questions about this data, interview requests, or custom data pulls, please contact us at: media@squaremouth.com
Citations: Please credit Squaremouth.com when publishing any data from this page. No permission required.
Available Topic Experts
Squaremouth's topic experts are on hand to answer your questions. Contact a member of our team for immediate media inquiries about Squaremouth Analytics, or to schedule an interview. We are available from 8am to 4pm ET, Monday through Friday.
