Senior Travelers to Make a Strong Return in 2023

Senior Travelers to Make a Strong Return in 2023

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ST. PETERSBURG, Fla., March 14, 2023 – New data reveals a strong return for senior travelers is expected in 2023, a demographic that had been largely dormant in previous years due to the pandemic.

According to travel insurance marketplace, senior travelers comprised nearly half of all customers in 2019, before dropping to just 16% of travelers in 2020.

Now, Squaremouth’s share of travelers aged 60+ has more than doubled, rising by 125%.

Older Generations Return to Traveling

Travelers ages 60+ account for the largest travel demographic for the first time since the start of the pandemic, reflecting pre-Covid travel trends

Percentage of Travelers Across Age Groups

Age Band% of Travelers Dec. 1, 2022 - Jan. 31, 2023% of Travelers Dec. 1, 2021 - Jan. 31, 2022% of Travelers Dec. 1, 2020 - Jan. 31, 2021% of Travelers Dec. 1, 2019 - Jan. 31, 2020
0 - 3428.12%35.93%40.37%23.22%
35 - 4919.39%25.69%27.54%15.24%
50 - 5915.55%16.53%15.64%15.21%

Older Travelers Concerns Are Changing

As the travel landscape continues to evolve, so do the concerns of travelers.

  • Seniors remain the most concerned demographic when it comes to contracting Covid-19 while traveling, despite a 21% drop in searches for Covid-related coverage over the past year
  • Senior travelers search more for policies with medical coverage than any other age demographic

Comparison Of Search Filter Usage Across Age Groups

Filter Name% of Searches, Travelers 60+% of Searches, Travelers 50 - 59% of Searches, Travelers 35 - 49% of Searches, Travelers 0 - 34
Coronavirus Pandemic31.15%28.71%25.57%25.24%
Emergency Medical17.38%14.92%11.74%11.26%
Medical Evacuation13.96%11.62%8.71%7.86%
Trip Interruption13.83%13.41%10.03%9.77%
Cancel For Any Reason11.68%13.80%13.28%13.00%

Methodology: Squaremouth analytics compared travel insurance policy sales for insured trips purchased between Dec. 1 and January 31 from 2019 to 2023, to establish senior travel trends.

Notes to editors

Available Topic Expert: Steven Benna, inhouse data specialist is available for comment and interview. (727) 619-7262

About Squaremouth: has insured over 3 million travelers. Using Squaremouth’s intuitive quoting and comparison engine, award-winning support team, and verified customer reviews, travelers can save time and money to find the best travel insurance policy for their trip.