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The Most Popular European Holiday Destination Will Surprise You

The Most Popular European Holiday Destination Will Surprise You

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ST. PETERSBURG, Fla. November 17, 2021 – Year after year, Americans flock to one surprising country during the holiday season.

Travel insurance comparison site, Squaremouth.com, looked at traveler data from thousands of policies purchased for travel between Thanksgiving and New Years. Every year, one country rises to the top of the list during the holidays – Germany.

Over the past three years, Germany has ranked number one among European destinations during the holiday travel season. Throughout the remainder of the year, it is preceded by popular tourist destinations including Italy, Spain, France and the UK.

This year, Germany’s popularity rose from the 14th ranked destination overall, to the seventh most popular destination during the holiday season, and first among European countries.

Squaremouth’s List of Top Destinations

Country RankingTop Holiday Destinations (Travel between 11/20/21 and 01/01/22)Overall Top Destinations of 2021 (Travel between 01/01/21 and 11/19/21)
1United StatesUnited States
2MexicoMexico
3BahamasTurks and Caicos
4Turks and CaicosCosta Rica
5Dominican RepublicItaly
6Costa RicaIsrael
7GermanyGreece
8FranceFrance
9US Virgin IslandsSpain
10United KingdomUnited Kingdom
11ThailandCanada
12IsraelDominican Republic
13ItalyIceland
14ArubaGermany

Squaremouth reports that in addition to more travelers visiting Germany during the holidays, these travelers are also spending more money. On average, travelers spend 84% more on trips to Germany during the holiday season than the rest of the year. They also spend less time there, with an average trip length of 11 days during the holiday season, compared to 21 days outside of those months.

Squaremouth maintains a Germany Destination Guide, including real time travel data updates, entry regulations and travel insurance recommendations.


Notes to editors

Available Topic Expert: Megan Moncrief, Chief Marketing Officer, is available for comment and interview. mmoncrief@squaremouth.com (727) 378-0938

About Squaremouth: Squaremouth.com has insured over 2 million travelers. Using Squaremouth’s intuitive quoting and comparison engine, award-winning support team, and verified customer reviews, travelers can save time and money to find the best travel insurance policy for their trip.