Trend Reports and Data

2019 Summer Travel Trends: Traveler Behavior and Top Destinations Revealed

2019 Summer Travel Trends: Traveler Behavior and Top Destinations Revealed

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ST. PETERSBURG, Fla. May 7, 2019 — More American travelers than ever are purchasing travel insurance for their vacations this summer. As the busy travel season begins, travel insurance comparison site, Squaremouth, reveals the biggest summer travel trends, including where travelers are headed, their travel concerns, and how much they’re spending.

Demand for Travel Insurance Increases

More travelers are insuring their summer trips this year compared to last year.

  • 20% more travelers have purchased travel insurance for trips during the months of June, July and August 2019 compared to the same months in 2018.

Growing Concerns over Financial Default, Employment, and Weather

While Trip Cancellation and Emergency Medical are still the most popular benefits, more travelers this summer are showing concern over the financial default of a carrier, canceling for work-related issues, and inclement weather.

  • Travelers looking for Financial Default coverage has increased by 21% this summer, following the recent closure of Wow Air.
  • Interest in work-related benefits, such as Cancel For Work Reasons and Employment Layoff, are on the rise this summer, increasing 25% and 42%, respectively.
  • Travelers buying policies specifically with Hurricane & Weather coverage for trips this summer increased by 19%, specifically for travelers heading to Mexico and the Bahamas.

Adventure Travel is On The Rise

More travelers are getting adventurous on their summer trips this year, and are ensuring they have coverage for their outdoor activities.

  • Interest in Sports & Activities coverage has more than tripled over last summer.
  • Travelers are particularly interested in land and water activities this summer, with hiking, snorkeling and kayaking leading in popularity.
  • The most adventurous travelers this summer are Gen X-ers, making up 49% of adventure and sports travel insurance policyholders.

Interest in International Travel Grows

While the United States remains the most popular destination for summer travel overall, travel to international destinations continues to increase.

  • Canada is once again the top international destination for travelers this summer.
  • France and Germany have seen a significant increase in travelers compared to last summer, with a gain of 44% and 32% respectively.
  • South Africa joins the list of the 10 most popular international destinations this summer for the first time since 2013.
  • Bahamas are the only destination of the 10 most popular to show a decline in travelers insuring their trips, dropping by 9% over last year.

Traveler Spending Remains the Same

On average, travelers are spending roughly the same on vacations this summer compared to last year.

  • The average cost for a trip to the 10 most popular destinations is $6,855.
  • Travelers heading to South Africa are spending the most, with an average of $14,697 per trip.
  • Travelers heading to Mexico are spending the least, with an average of $3,508 per trip.

10 Most Popular Destinations This Summer

International Destination in Order of PopularityYOY Traveler GrowthAverage Trip CostYOY Change in Spending
United Kingdom+33%$6,677-7%
South Africa+14%$14,697+8%

Notes to editors

Available Topic Expert: Steven Benna, inhouse data specialist is available for comment and interview. (727) 619-7262

About Squaremouth: Squaremouth compares travel insurance policies from every major travel insurance provider in the United States. Using Squaremouth's comparison engine and third-party customer reviews, travelers can research and compare travel insurance policies side-by-side. More information can be found at