Trend Reports and Data

Squaremouth Trend Report: New Data Shows Travelers Adapting After Terrorism

Squaremouth Trend Report: New Data Shows Travelers Adapting After Terrorism

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ST. PETERSBURG, FL August 25, 2016 — Interest in Terrorism coverage continues to grow in the wake of recent terrorist attacks, reports Squaremouth, a leading travel insurance comparison site. While the continued threat of terrorism has not stopped Americans from traveling, the report shows a shift in travel to certain European destinations following repeated attacks in the region.

Repeated Attacks Spark Greater Interest in Terrorism Coverage

Most travel insurance policies include Terrorism coverage, but with multiple terrorist attacks across Europe this year, more travelers are searching specifically for this coverage by using Squaremouth’s “Terrorism” filter when purchasing a policy.

  • The percentage of Squaremouth customers searching specifically for Terrorism coverage nearly tripled between January and July of this year, from 3.2% to 8.6%
  • During the same period in 2015, the percentage of customers using the “Terrorism” filter never rose above 3%
  • Squaremouth saw the greatest surge in customers searching for terrorism coverage in the month following the March terrorist attacks in Brussels

Increased Interest in Terrorism Travel Insurance - Infographic - 2016

Popular European Destinations Level Off After Continued Attacks

In the month following the November attacks in Paris, the most popular European destinations saw significant increases in the number of customers insuring trips to those countries compared to the same period in the previous year. As the region experienced more attacks, these increases have shown a downward trend, and the number of travelers to France decreased in the months following the attacks in Brussels and Nice.

Europe After Terrorism- Travel Insurance -2016

Alternative European Destinations See Increased Growth

Travelers may be choosing to visit alternative European destinations, as countries like Ireland and Iceland continue to grow in popularity after each attack. The number of travelers insuring trips to Iceland, Switzerland, and Portugal doubled in the month following the terrorist attack at Istanbul’s airport compared to the same period in the previous year.

Alternative Europe Destinations Grow After Terrorism - Travel Insurance - 2016

This report is based on U.S. residents insured on travel insurance policies purchased through and represents the destination selected at the time of purchase. Travelers visiting multiple countries are only required to enter one destination when purchasing a policy. All data reflect changes from the same period in the previous year unless otherwise noted.

The use of infographics from this report is encouraged. Please credit Squaremouth and include a link to

Related Reports:

Terrorism’s Impact on Travel: Squaremouth Reveals Travel Insurance Trends (June 2016)
2016 Squaremouth Fall Travel Trends Report
2016 Squaremouth Summer Travel Trends Report


Squaremouth is an online company that compares travel insurance products from virtually every major travel insurance provider in the United States. Using Squaremouth’s comparison engine and third party customer reviews, travelers can research and compare insurance products side-by-side. More information can be found at

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